Addiction vs. Dependency

Addiction vs. Dependency Addiction vs. Dependency Addiction vs. Dependency By Maeve Maddox A reader asks if there is any difference between addiction and dependency. The Chicago Manual of Style offers this straightforward distinction: One is physically addicted to something but psychologically dependent on something. I like the simplicity of this explanation, but a casual Web tour reveals a difference of opinion when the context is drug use. For example: Physical dependence in and of itself does not constitute addiction, but it often accompanies addiction.- National Institute on Drug Abuse (US government site). A number of substances produce psychological and/or physical dependence without producing an addiction.- Addiction Science Forum. Addiction can occur without physical dependence [and] physical dependence can occur without addiction.- The National Alliance of Advocates for Buprenorphine Treatment. Clearly, the use of the words dependency and addiction must be handled with care when writing about their medical implications. For the non-medical writer whose purpose is to choose between the words on the basis of connotation, a look at their etymologies offers a basis for choice. Addiction implies enslavement. The word derives from a Latin verb that meant, among other things, â€Å"to sell into slavery.† An addicted person no longer belongs to himself. Addiction implies a state from which there is no escape. Dependency, on the other hand, carries the connotation of temporality. A child’s dependency ends with maturity. Dependency connotes a situation from which there is a way out. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesHow to spell "in lieu of"20 Names of Body Parts and Elements and Their Figurative Meanings

How To Use Neuromarketing To Connect With Your Audience With Roger Dooley

How To Use Neuromarketing To Connect With Your Audience With Roger Dooley What triggers your readers to buy? How can you write better calls to action and get more conversions? Today we’re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? That’s what we’re going to be talking to Roger about today. You won’t want to miss it! How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types. Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity. Roger’s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use. Why it’s important to understand your target buyer’s unconscious needs as well as their conscious needs. Roger’s best tips on building trust with your audience. How to turn your fans into buyers and how to create effective calls to action. Roger’s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques. Links: Brainfluence Neuromarketing blog Roger on Entrepreneur Roger on Forbes Robert Cialdini’s Pre-Suasion The Persuasion Slide Perennial Seller If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Roger: â€Å"Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.† â€Å"That person who’s purchasing the product may have certain conscious needs but there are also unconscious needs that the buyer probably is less concerned about.† â€Å"Behavioral psychology, in particular, is important. Those are the things that don’t cost any money to apply.†