Product and Brand Management in Barclays Bank Essay

Product and Brand Management in Barclays Bank - Essay Example In terms of relative performance with in a market, a brands positioning can reflect a battle for the customers mind (Lilien, Rangaswamy & De Bryun, 2013, p. 99). By providing the customers services and products in retail banking the position of the Barclays bank in consumers mind is significant. This brings the competitive advantage to bank as more customers prioritize the Barclays bank for their personal and corporate requirements. The business process leads in the chosen markets of this organization and besides this they have culture based high performance and behavioural excellence. By this positioning strategy the organizations ideology of business, its capabilities to serve the customers, satisfaction of consumers and stake holders and ability to sustain in the competitive environment and making services and products of competitive advantage is efficiently possible.Strategies are the future actions plans that are to be implemented in accomplishments of goals and objectives of an organization. Positioning strategies are evolved when they are several well defined competitors are present with fairly unambiguous images (Stevens et al., 1997, p. 159)In the analysis it is found that the Barclays Bank has potential future positioning options which place the organization in the top position. There are two options which can be focused for the brands within the retail banking.The business process leads in the chosen markets of this organization and besides this they have culture based high performance and behavioural excellence. By this positioning strategy the organizations ideology of business, its capabilities to serve the customers, satisfaction of consumers and stake holders and ability to sustain in the competitive environment and making services and products of competitive advantage is efficiently possible.

Self-Disclosure Essay Example | Topics and Well Written Essays - 250 words - 1

Self-Disclosure - Essay Example Sadness is expressed when one is in such condition as discouraged, gloomy depressed or downhearted. It is a difficult moment of every human being. Empathy is regarded when people have the ability and will for sensing people’s emotions that are accompanied by the capability to imagine what they think or feel (Spence, Fox, Golding & Daiches, 2012). It is expressed when one feel stressed when we detected another person’s fear or anxiety. Sympathy goes beyond one’s empathy since it is acknowledging another person’s emotional hardships and providing comfort and assurance. Personally has been a victim of grapevine information. This is due to the fact that all human beings are front of informal person to person means of circulating information or gossip. Handling rapine information is a real challenge but when handled in a proper way cannot lead to fighting. The best way I can handle is through dialogue and understanding the root cause of the information, eventually the situation is contained leaving both parties satisfied (Spence, Fox, Golding & Daiches, 2012). Good moral values guide me to control expressing my emotions to any other person except in the circumstance when in depression. I have spent some time without expressing my emotions. It was last during a session when I was given an opportunity to represent my institutions in competition and was ranked the best; it was a moment of great joy for my life. I felt like it was like a turning point my