Transfer of New Capabilities in the Workplace

Introduction Employee training is one of the most effective strategies for human resource planning and management in an organization. Ability by employees to reliably, apply new capabilities they learn training to their jobs is very important. Employees transfer knowledge they acquire in training directly into their workplaces and ensure its availability for use by others.Advertising We will write a custom essay sample on Transfer of New Capabilities in the Workplace specifically for you for only $16.05 $11/page Learn More However, transfer of new capabilities in a workplace is not easy because certain factors related to work environment inhibit the ability of trainees in doing so. These factors are autonomous variables whose correlation to knowledge transfer applies independently. This essay will examine these factors and explain how they inhibit transfer of learning. Inhibiting Factors One of the main concerns for workplace training programs is the deg ree to which employees transfer new capabilities directly into their jobs. The current trend is characterized by dismal returns on investments done by employers in training their workers. Certain workplace elements inhibit trainees from applying their newly acquired knowledge effectively. These factors include peer influence, workplace environment, corporate culture, fear of retrogression, as well as nature of support. Peer influence plays a crucial role in knowledge transfer. Trainees dictate the manner in which capabilities they learn in training apply. They tend to do it in a similar style, which can be calamitous if it does not rhyme with an organization’s corporate culture. Corporate culture determines the nature of work environment in an organization. Employees struggle expressing themselves and transferring knowledge in an exclusive work environment. The post-training phase is very important in knowledge transfer. Employers need to ensure an inclusive work environment that will allow trainees to practice their new skills. An inclusive work environment ought to allow trainees to engage their supervisors and subordinate staff members in introducing change that comes with new capabilities. If trainees fail to receive enough motivation, direction and support from their supervisors, their training experience can easily turn out as wasteful. The same applies to the subordinate staff. They play a crucial role in aiding and supplementing efforts made by trainees in transfer of new capabilities.  Fear of retrogression also acts as an inhibiting factor for trainees in knowledge transfer. Trainees have a fear of returning to their former states immediately after receiving extra training. Workplace training comes with a certain amount of pressure on trainees to improve on their efficiency, by demonstrating increased knowledge and skills.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OF F Learn More This fear inhibits employees from achieving much from their newly acquired capabilities. Memory lapses have a close relation to factors that inhibit knowledge transfer in a workplace. Inattention affects the ability of trainees sharing knowledge, skills, and experiences acquired in training with their colleagues, because it hinders good communication. Memory lapses occur when someone struggles to recall information, experiences difficulties in concentrating, as well as blurred thinking. Memory lapses during knowledge transfer in a workplace can result from excessive workload, lack of interest in covered areas, and lack or poor preparations. Conclusion Knowledge management is an important element of post-training phase in an organization. Ensuring the right environment and availability of necessary support for trainees, is very crucial in transfer of knowledge. It is important to have effective strategies for managing knowledge in an effective manner. Dealing wi th all the inhibiting factors will help in achieving this feat, which is crucial in achieving success. This essay on Transfer of New Capabilities in the Workplace was written and submitted by user Tomas Thompson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How does a country recover from 40 years of destruction by an unchallenged tyrant

How does a country recover from 40 years of destruction by an unchallenged tyrant The author of the article, Dirk Vandewalle, is a professor at Dartmouth College. The article, ‘After Gaddafi: How does a country recover from 40 years of destruction by an unchallenged tyrant?’ analyzes the events going on in Libya after Colonel Gaddafi. The article first appeared in The Daily Beast on February 27.Advertising We will write a custom article sample on How does a country recover from 40 years of destruction by an unchallenged tyrant? specifically for you for only $16.05 $11/page Learn More Vandewalle borrows much of his reasoning from his previous works on ‘A History of Modern Libya’. The book discussed the life of Libyans and state of affairs in Libya under Gaddafi. The article evaluates available political solutions that can be applied in restructuring Libyan institutions in the modern world. The article offers insight to Libyan elites as regards to leadership. The paper links Gaddafi’s dictatorship with the w orst revolution experienced in the world. The article talks about the rise and fall of Gaddafi, who was a self-styled dictator. The essay observes that Gaddafi took over power through bloodless coup and went ahead to eliminate all forms of opposition to his regime. The fallen leader became aggressive after being inspired by Libya’s hero referred to as Omar al-Mukhtar, who was a Cyrenaican tribal chief. Italians assassinated the hero in 1931, something that did not auger well with Gaddafi. Gaddafi developed a negative attitude towards the West leading to a deadly attack in 1986, when Americans bombed parts of his kingdom. The West disliked Gaddafi because of his proposal of uniting the African continent and the Arab world. After taking over power in 1969, Gaddafi was faced with one big problem of uniting a state divided on tribal lines. He adopted a policy that would see off his opponents. He embarked on torture as one way of scaring political activists in the state. Indeed, m any people lost their lives, forcing others to fly out of the country. Political dissidents were further hunted in foreign lands, and were being referred to as dogs. Some normalcy and constancy was witnessed after 1992, when Gaddafi agreed to engage the West in oil trade.Advertising Looking for article on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The collapsing oil market was quickly reinstated and some political freedoms were granted to Libyans. However, Gaddafi never allowed active political. The article posits that Gaddafi’s son, Saif al-Islam, tried to urge his father to open up and allow some criticism, which he succeeded. Saif became the darling of the West because he was against his father’s style of rule and life style. The article ends by asserting that Libyans never wanted to be told anything related to Gaddafi’s regime after the uprising. This means that they were fed up w ith dictatorship and autocratic rule. Unfortunately, even Saif could not do anything to salvage his besieged father, because people could not listen to him anymore. In fact, he was likened to his father implying that he was in danger too. The paper discusses some of the important issues as regards to Gaddafi’s leadership and the position of Libya in the international system. The main point discussed is Gaddafi’s leadership style, which was disregarded by many people in the state. The leader was intolerant to criticism implying that no opposition was to be launched against his regime (Vandewalle, 2011). It is not surprising that when the uprising kicked off, he perceived demonstrators as mad individuals trying to fulfill their selfish interests. He went ahead to order the military to intervene. He wanted to silence the opposition completely but Western powers thwarted his plans. Another important point discussed in the article is Libya’s foreign policy during Gad dafi’s regime. Libya had been left in the cold for many years, leading to economic hardships and social sufferings. Oil was no longer sold to the Western countries because of economic sanctions imposed on Gaddafi’s regime.Advertising We will write a custom article sample on How does a country recover from 40 years of destruction by an unchallenged tyrant? specifically for you for only $16.05 $11/page Learn More The paper is resourceful because it offers some chronological account to the rise and fall of Gaddafi. The paper explains to the reader clearly why Gaddafi failed and how he gained governmental power and authority. However, the writer’s findings are misplaced because he argues that Libya needs to choose the model it wishes to employ in restructuring government. Presently, Libya does not have any political and economic freedom because the West dictates everything. The writer does not consider external influence that is too powerfu l. Conversely, the article does not consider the interests of various Western powers such as France, USA, Britain and Russia that are all staged in Libya for selfish interests. The writer is misled by the notion that each state is independent and sovereign. This is usually not the case since the more powerful states impose ideas on the less influential states in the international system. It can be concluded that the material provides readers with enough historical data as regards to the rise and fall of Gaddafi. It also gives readers important information on the way forward for Libyans. However, the article cannot be relied on for critical analysis of events taking place in Libya. The uprisings are being caused by one major factor, which is oil. The Western powers want oil from the Middle East states and the only way of accessing it is through overthrowing uncooperative leaders like Gaddafi. Reference Vandewalle, D. (2011). After Gaddafi: How does a country recover from 40 years of destruction by an unchallenged tyrant? The Daily Beast. Retrieved from https://www.thedailybeast.com/Advertising Looking for article on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Salary Negotiation Tactics for College Students

Salary Negotiation Tactics for College Students Your education was a valuable investment. You need to walk the walk in order to leverage it and get the salary you deserve. If you have never had a career before, it can be intimidating to negotiate your pay with potential employers. Do your homework, then go for the gold with these negotiation tactics that are sure to help you establish a pay rate you are comfortable with. Research Salaries Within the Company If it is at all possible to find out how much other people within the organization are making, do so. Find out as much as you can about any positions similar to yours and the experience, if you can, of the workers doing the job. Sometimes this part can be tricky since financial information can be considered a personal confidential matter. Sometimes you can find tax information about the organization and nothing more. If this is the case, just use it as food for thought as you find out more about what you’re worth. You can potentially compare this to other similar companies and make educated guesses about what’s reasonable. Look Up Salary Averages in Your Local and Regional Area Within your job description, you should be able to find salary averages, both in your city and in your region. This is where comparing company profits might come in handy. For example, if you are applying for a position at a company that is on the lower end of the profit scale, you shouldn’t ask for the same salary as the highest average in your area. In that case, you should ask for less. Make Sure You’ve Come Across as an Exceptional Candidate If you’re at this point in the game, you already know this company likes you, but have you completely wowed them? Do something that will set the stage for your negotiation, making you stand out from all other candidates, and show your employer that they do not want you slipping through their fingers. This is the key to leverage showing up as your best self and making sure that has been recognized. You don’t achieve this by being arrogant, but you don’t get it by being mousy either. Try to find a problem the organization is facing, knows they are facing, and solve it for them. Service is the best way to add value to any situation. Expand the Proposal Beyond Monetary Compensation Do not forget to consider benefits such as a healthcare package, vacation time, window office, new phone, work from home days, expense accounts for travel, etc. You can’t be too creative with this, but do stay reasonable. For whatever you are asking, you should include reasons, in your proposal, why the items would help you do your job. Use Facts in Your Negotiation Once you have all the facts, write them down in a way that is clear, conceptual, and never demanding. Employers will want to see exactly how you came up with your proposed rate, especially since you have no prior experience. Answer any questions they might have before they ask, especially why you might want the amount you’re asking for. Then, continue revising your proposal as many times as you need to feel great about it. Once you’ve got the right proposal, the one you feel good about (Don’t spend weeks on this, since you want it done in time to start working asap.), present it to the company in a way that you think they will feel good about. Send it to the appropriate person for review in a format that is appropriate for the company’s size and how busy the hiring staff seems. The best case scenario is to ask how they would prefer you present your proposal, whether this be in person or via email, etc. The bottom line is that you shouldn’t let the idea of negotiation intimidate you to the point of missing out on what you deserve. By doing thorough research and planning, you should find the confidence to find the salary you want and need without much stress.

My own goal of the life Essay Example | Topics and Well Written Essays - 500 words

My own goal of the life - Essay Example I choose swimming because I would like to get better at it and I generally enjoy it, I have informed my roommate of this plan and asked her to act as ‘sponsor’ throughout the eight weeks as she actively participates in sports. Achieving physical fitness will be measured when I participate in a charitable marathon that is three weeks away. Improvement of my swimming skills will be measured by my speed in completing laps as I go along; and in six weeks I plan on participating in a swimming competition here at school. Behavioral wise, I hope to develop discipline since in order to achieve this I must remain consistent and committed till the eight weeks are over. I have bought a sport watch that will help me monitor my heart rate as I jog and swim, this will provide a reflection of any improvements in terms of physical fitness. In the past, I have been unable to regularly work out as I am lazy and find it difficult to wake up early enough. In addition, I find myself eating a lot of junk food in between classes as a way of passing time. With this new plan, I hope to utilize my free time in between classes or over the weekends to improve my swimming and tone my body through non-cardiovascular exercises at the gym. Moreover, I have sought support from my roommate who promises to ‘push’ me when I get lazy, My roommate has also agreed to record frequency of my retarding tendencies that keep me aware of what is holding me back. Such tendencies include eating junk food and sleeping late to watch movies that prevent me from waking up early enough to take a jog before classes or group discussions commence. It has been four weeks since I started this life change plan; I have been able to go for the jog for twenty of the thirty days, and swimming for six. The four days I failed to undertake any of the exercises happened because I went for a friend’s

Windows Server 2012 Deployment Proposal Research

Windows Server 2012 Deployment - Research Proposal Example â€Å"Windows Server 2012† is an updated operational tool, which is mainly employed for conducting various tasks with dynamic recovery options. Apparently noted, there lay numerous features of Windows Server 2012 through which WAI can reap significant advantages in the context of getting its internal IT services configured. In this regard, the new facets of Windows Server 2012 can be apparently observed as improved storage, better networking facility, wider remote access, developed server administration, enhanced efficiency, along with fostering innovation and broader flexibility and agility among others (Microsoft, n.d.). It is anticipated that with better execution and incorporation of the aforementioned features, WAI can be able to get its internal IT related services configured with utmost efficacy. Deployment and Server Editions Based on the scenario provided, it can be ascertained that WAI will have two sites particularly in Los Angeles and New York. Since the company will start with 90 employees, the employment of two servers will be sufficient for getting its internal IT services configured. It is worth mentioning that the roles, which will be combined within the requisite two servers, include â€Å"Active Directory Certificate Services†, â€Å"Hyper-V† and â€Å"Active Directory Domain Services† (ADDS) among others. In this similar concern, the role of ADCS will involve in facilitating the servers towards offering certificates to the clients. On the other hand, â€Å"Hyper-V† will play the role of installing as well as configuring the support services within the two servers.

Philosophy of Gender Essay Example for Free

Philosophy of Gender Essay Some people aspire for successful lives, but I think success is overrated. What Im trying to do is living my life according to what I think is right. This means learning not only inside the classroom, but also outside. This is because I believe that education inside the classroom is very limited, which is why we should take the initiative to control our education.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So I start my day by having breakfast. I also read the paper while eating. One must still be aware of the current political and social issues; we must never be isolated from society. These are the peoples issues, so we must not be isolated from what they are engaged in. We are working for a better society not for ourselves, but also for other people and the next generation, so we must be integrated with their issues.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After breakfast, I go to school. In school, aside from attending class, I talk to the personnel. I ask their opinion on issues. I ask how their lives are. Through this way, I get a perspective on how they think. It is very interesting because they are usually very outspoken. Sometimes, I learn so much more from them than the textbooks they make us read in class.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After class, I sometimes do volunteer work. I treat this as my â€Å"other class.† It supplements what I learn in class, and sometimes I get to apply what I learned inside the classroom as well. This class teaches me a lot, from relating with other people to critical thinking. Then I go home. I eat, study, then read. I may not have a lot of stuff, but I do have a lot of books.   I love reading. This opens my mind to a lot of possibilities, as well as solutions. I also love reading about great odds being surpassed by ordinary people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For a democracy to work, I think the citizens should be proactive people. For this to happen, they have to be trained even while in school. And this would entail letting them take control of their education, planning their own curriculum, carrying out their own lesson plan. When one speaks of a rational state of consciousness, one is talking of the state when ones mind is consciously doing something, like crossing the street. This kind of state requires ones full attention. When one speaks of non-rational consciousness, it is when ones mind is engaging in an activity that ones mind can do subconsciously; its whole attention is not on the activity. Habits and learned behavior fall under this state. An example would be tapping ones foot. And when one talks of the irrational state, it is the state of being unconscious, such as sleeping deeply. When in this state, one is unaware of what is happening. Have you had your heart broken? I have, once. I loved her, but she left me. Maybe she thought the world is a better companion. I do not know. It has been years.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Her name was Lilith. She was a remarkable being, all magic and desire. She had hair that was like waterfalls cascading down to earth; fluid, wild, breath-taking, hypnotizing. Her body was like the hills and mountains of the earth, curvaceous and fertile. She also provided the   intellectual stimulation that I needed. In my youth, I was too arrogant and stubborn to see that.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I had asked Father for a mate. I was lonely, and I had no one to share my experiences of naming and taking care of the creatures Father put under my care. I also wanted someone who would complement my efforts of organizing the whole of Creation, listening intently, while serving me a delicious meal. So I told the Father how lonely I was.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He made a mate, and called it woman. I accepted her, and we lived together. I thought we were going to be happy together forever in paradise. I made her wait on me, serve me, obey me. I wanted her to only wander when I was with her. I wanted her to do all the domestic duties, because I was busy managing the Garden of Eden.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We got along sometimes. Lilith, skilled with words, would contribute to my summary of what I did during the day, pointing out which names fitted the creature exactly. I thankfully used her suggestions, being inept with words, having been alone for some time. But mostly we fought day and night. We had different views on most things. She wanted to talk about how we feel; I could not successfully keep up with her analysis on why she is annoyed when the sheep just leaves its droppings lying around. She wanted to do things on her own; she could not understand that I was afraid of losing her, which is why I do not want her wandering off. She wanted the privilege of naming and managing the creatures in Creation; I could not make her understand that this was a job given to me, and she should try other activities in the Garden. She talked of how Eden could be made better; I would rather focus on the conditions now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So we fought. She would not do the things I told her were her duties as my wife. She said she wanted to do other things. She could not understand that her declining means undermining my authority. I know I should not have shouted at her and pulled her hair, but she made me angry. So when she left, I did not go looking for her. We have had disputes before, and though it is unlike her to not talk the problem over, I decided to pay no heed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But then, days after, she has not yet returned. So I told the Father of my concern. He sent messengers to her, but she would not yield. She would not come back to Eden, to me.

Companies Need to Adopt Family-Friendly Policies Essay -- Feminism Fem

Companies Need to Adopt Family-Friendly Policies For the past 30 years, women have been under the gun to prove that they can be just like men in the workplace. Mainstream feminist groups believed this was the way to gain equality at work. Thus began mainstream feminists' support of abortion - eliminating pregnancy made women more like men. At the outset, this tactic appeared to work. Women proceeded to break down barriers and close in on equality. Business Week's Nov. 27, 2000, issue said that 45% of all managerial posts in the United States are held by women, and the World Bank's Development Indicators for 2000 show an average of female participation in the workforce of over 40%. Yet women are by no means equally represented at all levels of the workplace - Carleton "Carly" Fiorina of Hewlett Packard is the only female CEO in Forbes magazine's list of top 100 companies - and issues like sexual harassment and gender discrimination are still real barriers to too many women at work. Those who have a family feel they can be penalized even further. In a survey conducted as part of a Wall Street Journal study, 36% of respondents with children at home feared missing out on advancement while on maternity leave. Mainstream feminist organizations thought these problems would be solved by abortion, but abortion doesn't help women who choose to have children. "The workplace is still arranged, to a great degree, for workers who have no child-care responsibilities," says Serrin Foster, president of FFL. "Now, nearly three decades after Roe v. Wade, women are challenging the idea of abortion as the solution to inequality in the workplace, and instead asking for workplace conditions that don't force them to choose between... ...e assistance when working from home. But it can be well worth the investment to maintain career skills and contacts and avoid falling too far behind in the traditional career track. Parents say they want affordable child care, flexible work schedules, family-friendly tax reform, more leave time for both mothers and fathers and more part-time job options. It remains to be seen whether the shift toward a family-friendly workplace for both men and women will continue, or if it has stalled with abortion as the "answer." Even a century ago struggling employees facing the challenge of work and family often succumbed to the pressure through abortion. Emma Goldman wrote in Mother Earth in 1911, "So great is the misery of the working classes that seventeen abortions are committed in every one hundred pregnancies." Certainly in the new millennium we can do better.

Influencce Essay

I chose this topic especially for nowadays influence. You can just look around and you will see how everyone is influenced by something. Especially youngsters, they show their life style, favorite music, what kind of fashion they like, basically you can find it out by one view. It doesn’t have to be right though, sometimes people go crazy, they take it more serious, they started to be fanatic. They don’t think by their own wisdom. People get used to be influenced by others, very often it is by someone who you really like. Feelings can do a lot they can force us to do what we would have never done. We become to be â€Å"stupid† we can’t recognize what is right and what is not. But feelings are not only one of dangerous influence it could be a group of people or organization, school, social network. Influence is not that bad in every case, very often is really good for being better. Society is really strong impact. Usually sensible people are more prone to be influenced than stronger people. People with established goals are more powerful, main priorities keep people to follow their own dreams. Karo is a perfect example, her dream was going to Spain, she didn’t care about group called the wave, she cared only about her boyfriend, that’s why she was interested in group’s movement. The opposite of her is Denis, he didn’t have really good family foundations, he didn’t exactly know what he wants to do, so he fell in temptation, he felt like he can be part of something, the wave was really popular there, so it made him powerful. When someone gets power of influence, then can other people make to believe what â€Å"leader† wants them to believe, it’s not only power but it is about getting social position. Social position has important role in influence. Members of group obey the leader, but there is really big risk of being possessed. Mostly it starts with unwritten rule â€Å"who is not going with us is going against us†. Here is the deal, your friends can be one of all members but you are not part of it, do you want to go against your friend? Of course not, so you will join them. You don’t think about it, if it is good or not, it is your friend, many your friends. People are blind when they do what others do. So basically you can succumb the impact whenever. If you want to be a part of group, or you do it for someone who you really love. Or if you just can’t find yourself, you don’t know what you want, you don’t know what your goal is in your life. Only carefulness can save you. Influence is not that innocent how it does look like.

Bskyb Marketing Plan

BSKYB | MARKETING PLAN | | MATHEW KURIAN STUDENT ID – 4745251| EXECUTIVE SUMMARY The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan.The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector.When it come s to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK.BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making mom entous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presented in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013)Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shif ting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted.This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well be nefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80).In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position.On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific market. The marke ting plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers.On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting.Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting.The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005).For getting done a thr iving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the tar geted markets geographically where the concentration will be small cities in UK. Marketing Mix StrategyThe strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky).Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector.For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning.So far as performance achi evement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practit ioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment.BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing effort s is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan.The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector.When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky).In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts & figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_201213. pdf [23rd March, 2013]

buy custom Adobe Connect for Web Meetings essay

buy custom Adobe Connect for Web Meetings essay Nowadays, the technology can extremely contribute to the dissemination of information from central locations to various places across the world with the presence of a dedicated Internet access as well as private line services. Web conferencing can only be possible if the Internet connection has a dedicated bandwidth (Song, 2010). This method of communication is easy connecting people over the Internet across the world. Therefore, web conferencing can add up to the savings of your company because of reducing travel cost and other expenses, especially when business meetings or engagements take place at a distant place (Song, 2010). In addition to reducing the companys expenses, web conferencing can make it possible for all employees to participate comfortably in the meeting. This enhances the real time data transmission and sharing of the information such that the employees can be able to complete everyday chores. With web conferencing, individuals can counteract others who lack physical participation by the use of web conferencing tools (Manning Johnson, 2011). Adobe Connect for Web Meetings Many companies have found Adobe Connect to be web conferencing solution for eLearning, webinars, and online meetings that are a choice for the leading government agencies and corporations. The basis of Adobe Connect is Adobe Flash technology, which means that you can deliver rich and quality interactions that individuals can find easier to join (Manning Johnson, 2011). Adobe connect can enable your teams to perform various tasks in an efficient manner, which will reduce the cost of production as well increase the overall productivity (Manning Johnson, 2011). This can also benefit your organization in the following ways: enable rich and highly collaborative interactions; manage content and meetings in a more effective way; ensure that all participants meet easily; meet the compliance and security requirements of your organization; optimize usage, scalability, and performance; integrate with your organizations existing systems and expand the core capabilities of Adobe Connect. Adobe Connect program includes many other features suchas: Voice over Internet Protocol (VoIP) Audio integration Screen sharing Customizable, unlimited meeting rooms Meeting recording Video conferencing Therefore, it is evident that Adobe Connect supports a variety of features that are common in Web Conferencing. For instance, Adobe Connect can support high quality videos, which will enable individuals at the destination to view clear images (Manning Johnson, 2011). Of the Web Conferencing Programs, Adobe Connect was the best program in Web Conferencing. Attached is the table of Web Conferencing Comparisons. Web Conferencing Comparison Table Program License Capacity Microsoft Windows Audio Support Video Support Desktop Sharing Support Upload PPT Adobe Connect Proprietary 1-500 Yes Yes Yes Yes Yes Bankle Online Meeting Proprietary 1-200 Yes Yes Yes Yes Yes Tokbox GPL and Proprietary 20-25 Yes Yes Yes No No GoMeetNow Proprietary 1-100 Yes Yes Yes Yes No Citrix GotoMeeting Proprietary 15(25) Yes Yes Yes Yes No Fuze Meeting Proprietary 100+ Yes Yes Yes Yes Yes Netviewer Proprietary 1-100 Yes Yes Yes ? ? LiveOn Proprietary 1-1000 Yes Yes Yes Yes Yes Glance Proprietary 100 Yes No No ? ? Buy custom Adobe Connect for Web Meetings essay

Business operational Essay Example for Free

Business operational Essay To provide learners with an understanding of the role and importance of operations management (OM) in the efficient and effective production of goods and services. Scenario: WH Smith is a major, well-known and publically-quoted book retailer and newsagent in the UK. Recently it was reported how Kate Swann, the former CEO for the last 10 years, has turned the company around from ? 135m losses to ? 106m profit in a decade. (source: www. theguardian. com/business/blog/2013/jan/23/wh-smith-kate-swann-profit, accessed 1 October 2013) (Also see copy attached) This is an example of how the principles of operations management can be used to reactivate a firm. How did she do it? Using the above as a starting point, together with other information sources, which you should research yourself, on WH Smith, you are asked to address the Tasks below regarding operations management. Task 1 (this meets LO 1, ACs 1. 1, 1. 2 and 1. 3) Based on the Scenario, produce a document explaining the nature and importance of Operation Management and its key elements. Your document for this Task must include the following elements (among others as you wish): I. A definition of OM and an explanation of its importance; II. The key elements of OM; III. The need to produce goods or services on time and to cost, with the right quality and within the law; IV. The role of OM in achieving strategic objectives; and V. Produce systems and sub-systems diagrams for any WH Smith operations processes, including a brief explanation of your diagrams. Task 2 (this meets LO 2 ACs 2. 1, 2. 2 and 2. 3) Based on the Scenario, produce a document explaining the relationship between OM and strategic planning. Your document for this Task must include the following elements (among others as you wish): I. II. III. Explain the implementation of the â€Å"3Es† in WH Smith; Critically review the tension between cost minimisation and quality maximisation in the context of WH Smith; and Assess the importance of the five performance objectives that underpin operations management. Task 3 (this meets LOs 3 and 4 in full) Base on the Scenario, produce a document explaining how to organise and apply relevant techniques in a typical production process. Your document for this Task must include the following elements (among others as you wish): I. II. III. IV. Comment briefly on the importance of operational planning and control. Explain what linear programming is, and give an example in relation to any part of the operations of WH Smith; Produce a network plan and indicate the resultant critical path for any operation in WH Smith. (for this task, you should include a set of operational outcomes, which are clearly defined). Explain how quality can be defined and maintained. Learning Outcomes and Assessment Criteria In order to Pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the Learning Outcomes for the unit. The Assessment Criteria determine the standard required to Pass this unit. The Assessment Criteria will act as a guide to help you put into context your answers to fulfill the Learning Outcomes. Learning Outcome Assessment Criteria 1. 1 explain the importance of operational management 1. 2 explain the need to produce safely; on time; to cost; to LO 1Understand the quality and within the law nature and importance 1. 3 explain the link between operations management and of operational strategic planning management 1. 4 produce a systems diagram to illustrate a typical business 2. 1 explain the ‘Three Es’ (economy, efficiency and effectiveness) LO2 Understand the link between operations 2. 2 explain the tension between cost minimisation and management and quality maximisation strategic planning 2. 3 evaluate the significance of the five performance objectives that underpin operations management 3. 1 explain linear programming LO3 Understand how 3. 2 evaluate critical path analysis and network planning to organise a typical 3. 3 explain the need for operational planning and control production process LO4 Be able to apply relevant techniques to the production of an operational plan for a typical business 4. 1 produce a set of clearly defined operational outcomes 4. 2 produce a network plan and indicate the resultant critical path 4. 3 explain how quality could be defined and maintained. INSTRUCTIONS AND INFORMATION FOR LEARNERS This assessment and the Tasks above are designed to assess your achievement of all four of the Learning Outcomes and associated Assessment Criteria for a Pass in the ‘Employability Skills’ unit of the qualification you are undertaking. Your tutor/ deliverer will advise you when you should start work on the assignment, the date when you must hand in your completed work and when you can expect to get your mark and feedback on your work. Guidance on this subject is provided on page 1 of this assignment brief. You should make sure that you plan your work carefully, to ensure that you cover all four learning outcomes of the assignment, and complete it within the time limit specified. There is no official guideline wordcount or percentage marking (other than Pass/ Merit/ Distinction/ Refer). By way of guidance only for this particular assignment, it is recommended that you write a minimum of 2000-2500 words total and match the weighting of your efforts to the wordcount indicated. Your statements in answer to the Learning Outcomes need to be prefixed with the specific Learning Outcome title or at least the Learning Outcome number. This will help you keep on track and should ensure you address the details. You must make sure that you acknowledge any sources you have used to complete this assignment, listing reference material and web sites used. The assignment result will be published on BITE’s Moodle online education materials platform, normally within 6 weeks of the submission date. If your assignment is assessed as referred, you will be notified with an indication of the areas to be addressed. You may resubmit an assignment, or submit a new assignment, on a further two occasions during your period of registration as an Institute learner with Edexcel. If there is anything in these instructions or in the assignment itself which you do not understand, please seek guidance from your tutor/ deliverer. Merit grade Descriptors For learners to achieve a Merit they must: Identify and apply strategies to find appropriate solutions Indicative characteristics Learners must demonstrate that: An effective approach to assignment planning, study and research is in evidence Evaluations and judgements, using evidence, have been made Problems with a number of variables have been considered Select/design and apply appropriate methods/techniques A range of relevant theories have been included Relevant theories and techniques have been applied to the case study A range of different sources of information have been used The selection of methods/techniques of analysis and use of source material have been justified Information/ data has been synthesised and processed Present and communicate appropriate findings The written assessment is coherent, shows logical development and a sound understanding of theories, concepts and research evidence The written assessment demonstrates that an appropriate structure and approach has been used The written assignment demonstrates a writing style appropriate for audiences both familiar and unfamiliar with the subject. The written work is clearly written and technical language has been accurately used Distinction grade Distinction descriptors For learners to achieve a Distinction they must: Indicative characteristics Learners must demonstrate that: Use critical reflection to evaluate own work and justify valid conclusions. Conclusions have been arrived at through synthesis of ideas and evaluation of research evidence and have been justified The validity of results has been evaluated using defined criteria Realistic and informed recommendations have been proposed against defined characteristics for success Take responsibility for managing and organising activities. The written assignment shows excellent planning, is organised coherently and is clearly expressed Independence of thought and gathering of research material has been demonstrated Material used has been clearly understood and well organised The importance of individual and group behaviour in organisations and its management has been recognised and addressed Demonstrate convergent/lateral/creative thinking. There is evidence of self-generated ideas with evaluation Convergent and lateral thinking are evident in the written assignment Creative thinking is evidenced with unfamiliar material. Problem-solving is in evidence Innovation and creative thought are in evidence Receptiveness to new ideas is evident Ideas have been generated, evaluated and informed decisions/ recommendations are made. Case Study: WHSmith †¢ WH Smith: Kate Swann turns ? 135m losses into ? 106m profit in a decade One of the UK’s most highly regarded – and highly paid – retailers achieved success by going against the grain WH Smith chief executive Kate Swann favours the old retail adage: sales are vanity, profits are sanity. Photograph: PA When Kate Swann arrived at WH Smith in 2003, there was a widely held view that the chain’s days were numbered. A decade on, she has turned losses of ? 135m into a profit of probably ? 106m this year, and shares that were languishing at 250p are now changing hands at 650p. Swann is now one of the UK’s most highly regarded – and highly paid – retailers. Yet she has achieved this remarkable feat by breaking many of the â€Å"rules† of running a successful high street retail business. When Swann announced she was pulling out of selling music and DVDs because the profit margins were thin and getting thinner, rivals thought she had taken leave of her senses – she was instantly kissing goodbye to about 30% of Smith’s turnover. On a same-store basis on the high street, WHS now sells roughly ? 65 of goods for every ? 100 of custom seven years ago. The demise of Zavvi and HMV in the face of online competition shows it was a brave – and correct – decision. Swann favours the old retail adage: sales are vanity, profits are sanity. By focusing on profitable sales and cutting costs relentlessly, she has boosted profit margins – according to analyst Nick Bubb by an almost incredible 15 percentage points. While other retailers have been pouring resources into the digital world, Smith’s big online strategy is its Funky Pigeon card site. Instead, Swann plans to open more shops, even though they are, to be frank, deeply unpleasant places to shop, stuffed with stock and screaming promotional banners. While the supermarkets have to tread carefully in the products they offer and have been targeted for displaying sweets at the checkout, Smith’s has sold stationery aimed at teenagers and young women adorned with the Playboy bunny motif and Swann’s checkout assistants attempt to force-feed the nation giant bars of Galaxy and chocolate oranges. Her secret? Maybe it’s the low profile. While many rivals enjoy the limelight, holding forth on the woes of the economy, the lack of women in the boardroom and political issues such as the in-out debate, Swann says nothing. She doesn’t give interviews. On Wednesday, at Smith’s AGM, a shareholder stood to offer thanks for her transformation. Asked to respond, she merely said: â€Å"Thank you, let’s move on. † No doubt she will. There will be a queue for her services. Business operational. (2018, Oct 18).

The Use of Cloud Computing in Public Libraries Assignment

The Use of Cloud Computing in Public Libraries - Assignment Example However with the introduction of cloud computing in public libraries a lot changed in terms of management of systems and resources. The introduction of this technology in public libraries meant that there would be increased operational efficiency, effectiveness in the use of resources and cost savings that went a long way in developing other sectors of the library. Cloud computing: Background Cloud computing refers to a computing model and net necessarily technology in which clients plug into the â€Å"cloud† in order to access information technology resources that are priced and provided on demand. Simply stated the term cloud is synonymous to the internet. The term cloud computing thus is based on cloud drawings that were used in the past to represent telephone network and in much later times to represent the internet (Buyya, Broberg, & Goscinski, 2011, p. 10). Thus cloud computing is internet based computing where there exist virtual shared servers which provide software, i nfrastructure, platform, devices and other resources as well as hosting to clients on what is known as pay as you use basis. Information is digitized such that it is provided in the cloud to customers. Users or clients can access these services that are available on the internet cloud without having the ability to operate or manage the resources that are involved (Velte, Velte, & Elsenpeter, 2010, p. 25). Scholars thus argue that the advantage of this computing model is the flexibility that it offers organizations in terms of concentrating on the core business processes of the organization without having to invest their time in training or gaining knowledge in the use of these resources that are needed to manage their business resources (Buyya, Broberg, & Goscinski, 2011: Velte, Velte, & Elsenpeter, 2010). In cloud computing customers do not the physical infrastructure upon which information technology services are provided; rather the clients rent the usage from providers. This is seen as very important for organizations because of the reduction in the costs involved in setting up information technology infrastructure. Companies thus consume resources as a service and pay only for those resources for which they use. Most of the cloud computing infrastructures consist of services which are delivered through the common centres built on servers (Rittinghouse & Ransome, 2010, p. 15). Characteristics of cloud computing There are six distinct characteristics of cloud computing technology. First is on demand self-services and this means that computer services such as applications and emails can be provided without the need of human interaction with each of the service provider (W, 2009, p. 27). Secondly is broad network access such that cloud capabilities are availed through the network and can be accessed through the standard mechanisms through any end user terminal such as computers, phones or PDAs. Third is resource pooling such that the providers resources are p ooled together to serve a number of clients using the multiple-tenant model with different physical and virtual resources dynamically assigned and reassigned in line with the consumer demand. These resources include storage, processing, memory, network bandwidth and email services among others (Gong, 2010, p. 275). Fourth is rapid elasticity such that the cloud